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Building Brand Equity
Your company’s real estate plays a critical
role in establishing your brand, both inside your organization to staff and
consultants, and outside to your customers and community at large. Ensuring
that the linkage is strong and integrated between the brand identity and the
office experience is what we do best. And when done successfully the
synergies are extremely powerful at projecting the brand far beyond the
walls of the space into the memory and experience of every visitor and
staff.
The F+M team starts from day one to clearly capture and
integrate both the design needs of the space (which start with the list of
spatial requirements: e.g. rooms, desks, support spaces, etc.) and your
brand essence, brand promises and personality. Our team works with your human
resources group to understand attraction, retention, and training goals;
your marketing group to clarify brand; your business development team to identify target markets
and clients both today and in the future. This deep analytical approach
ensures that every aspect of the new
design reinforces the brand, while creating a space that meets the facility
functionality requirements. Having a clear understanding of your target audience
(consumer, employee, visitor, client, etc.) so that the space addresses the
wants and needs of each audience is an important part of our project goals.
Once these elements are established at the onset of the design process, our design solution will support your business goals by creating an important
physical component and connection to your total company’s brand experience.
We are experts in translating your brand into a built environment that
supports and leverages your brand equity (something frequently overlooked by
companies relocating their offices or other facilities). Don’t miss the
opportunity to integrate your facilities into your brand experience.
For more information on our
INTEGRATED BRAND DESIGN
PROCESS
For more information on building your brand
we recommend you review
BRAND STRATEGY INSIDER
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