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Belcorp USA Inc. - Mobile Spa
Project Location: Locations throughout
California, (Built in Columbus, Ohio)
Project Size: 320SF
Date completed: April
2007
Client: BelCorp USA
Contact: Maria Montoya - General Manager [mmontoya@us.belcorp.biz]
Additional Information:
Belcorp is an International multibrand and multichannel
corporation with more than 30 years of experience in the production and
marketing of beauty products. The Mobile Spa provides
potential customers a rich personalized experience and introduction to
the product line. New customers can get a free skin diagnosis, facials,
and learn about the L’Bel products from the spa.
The goals for the project were to provide a functional, efficient mobile
facility that would help their firm expand their visibility in an
attractive, customer friendly and controlled environment. Lighting,
colors and finishes were carefully selected to leverage the high-end
quality of the products and to establish a level of richness in the
minds of the customers.
The 40’ Mobile Spa travels with a full-time crew of 6 to various
locations throughout the West Coast where the spa is set up for 4-5 days
at a time. Custom built in Ohio by Farber Corporation the design team
worked to ensure that all the facilities would be operational,
completely mobile and easily deployable once the Spa arrived at its
destination. Video, audio, graphic and data systems are all integrated
to provide a full immersion experience. Also included are staff
facilities, storage, food preparation, and toilet facilities.
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